Episode 97: Advertising Options And Systems To Handle The Response, With Andy Bederman
Advertising Options And Systems To Handle The Response, With Andy Bederman
In 1985, Andy and Roger Greenberg founded Greenberg &Bederman LLC, which is dedicated to protecting the rights of victims and consumers. Andy has lectured on automobile accident cases and attorney marketing issues. He has appeared numerous times on local television and radio news broadcasts, and he has been interviewed by many local newspapers. These news stories have concerned, among other things, Yaz/Yasmin/Ocella birth control cases, DePuy ASR hip implant recall cases, toning shoe cases, drunk driving fatalities and his efforts to hold bar and restaurant owners civilly liable for injuries caused by patrons who are served too much alcohol at a bar and restaurant and then permitted to drive. Andy has frequently testified before the Maryland legislature regarding proposed legislation to help personal injury victims and consumers throughout the State of Maryland. Andy has been recognized as a Maryland Super Lawyer and as one of the Top Lawyers in Maryland by Baltimore Magazine. He has also been given an AV rating by Martindale Hubble®, the highest available rating for legal ability and ethical standards.
What you’ll learn about in this episode:
- Why Andy decided to go into law and his backstory of growing up in D.C. in the 60’s and his decision to do advertising for his firm well before that was common practice.
- How Andy differentiates himself from the competition in his advertising, and just as importantly, in how he handles people contacting him because of the ads.
- The adjustments Andy has made to their processes during the pandemic.
- Advice for attorneys that are thinking about investing in marketing but aren’t sure how to start (hint: digital marketing is a great way to start)
- How to deal with negative reviews on Google and Yelp.
- What video based streaming services Andy puts his ads within and the responses it garners.
- Why having athought out system in place to handle incoming potential cases is just as important as the marketing itself.
Resources:
- Website: gblawyers.com
- Facebook: https://www.facebook.com/greenbergbederman/
- LinkedIn: https://www.linkedin.com/in/andy-bederman-957881a5/
Additional Resources:
- The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
- PILMMA’s Free Resources: https://www.pilmma.org/resources/
- PILMMA Join Page: https://www.pilmma.org/mastermind/