Episode 79:

The Vital Metrics You Need to Assess Your Law Firm’s Health, with Chad Dudley

In 2009, Chad founded Dudley DeBosier Injury Lawyers with partners Steven DeBosier and James Peltier. Chad continuously fights for injured people and brings a vast knowledge of automobile accidents, personal injuries, toxic torts, securities litigation, and class action lawsuits to the legal team. His management and leadership skills help make Dudley DeBosier operate efficiently, which allows the firm to maintain focus on clients.

Additionally, in 2009, he also founded Vista Consulting, a consulting firm dedicated to helping other plaintiff personal injury law firms run more efficiently. For nearly a decade, Chad has worked with almost 100 personal injury law firms, becoming an expert on the topic of law firm management and a frequent speaker at national conferences. In 2017, Chad left Vista Consulting to take on the role of CEO at CJ Advertising.

Under Chad’s leadership, CJ Advertising continues to launch a variety of new product offerings and improvements that merge the agency’s nearly 25 years of personal injury marketing experience with industry consulting expertise and the latest digital and broadcast marketing strategies.

The Honolulu native migrated to Baton Rouge after earning a scholarship to play tennis at Louisiana State University. Chad received a bachelor’s degree in marketing in 1996 from LSU before he attended LSU Paul M. Hebert Law Center, where he received his Juris Doctorate in 2000. Chad was selected as a Louisiana Super Lawyer and Rising Star for three years.

What you’ll learn about in this episode:

  • The metrics you should be tracking to assess your law firm’s health
  • What each attorney in a PI firm should produce in case fees
  • How and why you should examine your case rate
  • What your case rate should be
  • What percentage your labor costs should be
  • How to know if you have a healthy profit margin
  • How to evaluate the effectiveness of your marketing spend
  • Where AI will likely touch the legal industry first
  • What direction law firm television advertising is trending


Additional Resources: