Episode 103:

How “The Hammer” Cares For Clients, Works Hard, And Employs Smart Marketing

Welcome to episode 103 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darryl Issacs and they discuss how he has grown his firm through proper care for his clients, knowing how to work hard while working smart, as well as employing some very shrewd marketing endeavors.

Attorney, Darryl Isaacs, also known as “The Hammer”, is CEO and President of Isaacs & Isaacs P.S.C., which he co-founded with his late father, Sheldon N. Isaacs in 1993.  The firm has helped thousands of clients recover over two billion dollars practicing in Kentucky, Indiana, and Ohio. The firm handles Car Accidents, Truck Accidents, Wrongful Death, Traumatic Brain Injury, Dog Bites and Class Action cases. Darryl created and manages several “Mastermind Marketing Groups”, whose law firms have earned over 70 billion dollars in revenues. Darryl has shot over 700 commercials with one of his Superbowl Commercials receiving over 15 million views. He is a dynamic self-promoter and independent, “out of the box thinker” who strives to find solutions to help others.

What you’ll learn about in this episode:

  • Darryl’s backstory, what initially drew him into law, and how he evolved into a prominent PI lawyer.
  • A look into Darryl’s reputation for having an aggressive demeanor in the court room, and why it is that he has found that the more you litigate the better your settlements.
  • The impressive size of Darryl’s practice, but also why he believes it’s important to not become too big of a firm.
  • How to approach social media marketing, which platforms provide the best results, and how it levels the playing field.
  • Why Darryl decided to build a full sized courtroom at his office, and the benefits that has provided.
  • Information about Darryl’s Super Bowl ad, which got him 15 million views!
  • Why when it comes to advertising, it’s not about matching competitors dollar for dollar, it’s about taking care of clients and doing what you do as best as you can.
  • Advice for young lawyers out there trying to make it, especially if they are in personal injury law.


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