Episode 100: The 17 Things I Wish I Knew When I Started My First Law Firm, with Ken Hardison

The 17 Things I Wish I Knew When I Started My First Law Firm

In this special episode, to celebrate our 100th release, Ken decided to have his wife, Tiana Hinnant Hardison, interview him and he shares with us things he wish he knew when he started his law firm.

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

  • Why it is “lonely at the top”, and some of the unique stresses that comes along with starting a firm and having the buck stop with you.
  • The importance of having and espousing a set of core values at your firm.
  • Why you need to know your own differentiator, what sets you apart from others, before you begin marketing your firm.
  • That it is important to hire slow and fire fast at your firm.
  • Thoughts on how to properly compensate employees, and why it’s important.
  • Why 20% of your cases should be producing 80% of your income.
  • The importance of having a dedicated intake person and how that can greatly increase your revenue.
  • What price elasticity is and the importance of understanding it.
  • That if you are the boss at your firm you should look into attending Mastermind courses as you will find yourself amongst people that can relate to the issues you are facing.


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