Episode 106:

Lessons From The Attorney Who Invented The Field Of Truck Crash Cases

Welcome to episode 106 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Fried

Joe Fried is considered by many to be the preeminent truck accident attorney in the country. His office is in Atlanta, Georgia, but he has handled cases in over 35 states recovering more than $1 billion for his clients. He is the Founder of the Academy of Truck Accident Attorneys, former Chair of the American Association of Justice Truck Litigation Group, former President of the National Trial Lawyers Trucking Trial Lawyers and founding Chair of the National Board of Truck Accident Lawyers. He is among the first lawyers to be Board Certified by the National Board of Trial Advocacy in Truck Accident Law and sits on the NBTA Board. In addition to his expertise in trucking, Joe is a former police officer with advanced training in crash investigation and reconstruction, human factors, psychodrama, storytelling and neurolinguistic programming. He is widely known for his creative and unique approaches to preparing and presenting cases and for his ability to craft and present the compelling human story in each of his cases. Joe handles a small number of catastrophic truck crash cases at a time so he can focus his resources on achieving the best possible results for his clients. He spends the rest of his time working as a trucking safety advocate, author, and educator. Joe has authored books, DVDs and articles on trucking and litigation best practices, and has Joe given over 600 presentations on these subjects to lawyers, judges, and trucking industry stakeholders.

What you’ll learn about in this episode:

  • Information on Joe’s background and how it is he came to specialize in trucking accidents
  • Why it is that if you focus on what you’re passionate about and don’t focus on the money that the money will eventually come.
  • How it was that Joe was able to basically invent the field of truck crash cases.
  • Information about Joe’s new book A Law Enforcement Guide To Truck Safety Standards.
  • The ways that Joe was able to differentiate himself in the first year he was handling truck crash cases, and lesson within that for others (including things such as going to truck driving school himself).
  • How Joe got the insight that he needed to market his services to other lawyers as opposed to the general public.
  • A look at the not-for-profit Joe created, the Academy of Truck Accident Attorneys.
  • The way that Joe is a great marketer, by striving to raise the standard and truly help people, which can be just as effective as investing in advertising.
  • A few pieces of simple advice for young lawyers looking to grow their practice.


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