by PILMMA Admin | Apr 16, 2025 | Law Firm Marketing, News
Reading Time: 3 minutesI’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before they ever need my services. When that moment does come, I’m often the first... 
by PILMMA Admin | Feb 19, 2025 | Law Firm Marketing, News
Reading Time: 4 minutesOver the past several years, finding and retaining dependable office personnel grew into my firm’s biggest challenge. The hiring process became more protracted. Employees turned over more frequently, which really hurts in key roles like intake... 
by PILMMA Admin | Oct 23, 2024 | Law Firm Marketing, News
Reading Time: 5 minutesBy Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity of natural disasters and extreme weather events (driven by climate... 
by PILMMA Admin | Jun 5, 2024 | Law Firm Marketing, News
Reading Time: 6 minutesI’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake professional must sell the firm, get the retainer... 
by PILMMA Admin | Oct 3, 2019 | Law Firm Marketing, Marketing Ideas, News
Reading Time: < 1 minute The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential... 
