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How to Support Your Staff and Strengthen Your Firm’s Culture

How to Support Your Staff and Strengthen Your Firm’s Culture

by Tiana Hinnant-Hardison | Jan 25, 2023 | Law Firm Management, News

Reading Time: 5 minutesMost Law Firms are in the business of helping clients in crisis. Often clients reach out to you because they are going through one of the worst times in their lives and need your help. Many are in significant physical and emotional pain and may...
How to Sign More Cases When You Aren’t a TikTok Superstar

How to Sign More Cases When You Aren’t a TikTok Superstar

by Tiana Hinnant-Hardison | Jan 11, 2023 | Law Firm Marketing, News

Reading Time: 4 minutesI love Social Media Marketing, don’t get me wrong. And unless and until Consumer behaviors pivot substantially, you need a visible presence on all the top Social Media Platforms as one of the tools in your Marketing Toolbox. Videos that inform,...
Leverage the Concept of Thanksgiving to Build a Better Firm Culture

Leverage the Concept of Thanksgiving to Build a Better Firm Culture

by Tiana Hinnant-Hardison | Nov 23, 2022 | Law Firm Management, News

Reading Time: 5 minutesWith Thanksgiving approaching, many of us are thinking about how we will celebrate this year. Many of us will gather around a roasted turkey with a host of family and friends. Others may take the opportunity for a needed getaway in some warm...
Be Strategic: Make Your Law Firm’s Online Marketing Dollars Count

Be Strategic: Make Your Law Firm’s Online Marketing Dollars Count

by Tiana Hinnant-Hardison | Nov 16, 2022 | Law Firm Marketing, News

Reading Time: 3 minutesThe Whack-a-Mole Approach: When I was a kid I loved playing Whack-a-Mole at the arcade. I remember grabbing the little hammer – and giving it all I had, blasting those mole heads as hard as I could. The trouble, of course, is that I never knew...
The Law Firm Marketing and Management Minute: Don’t MISS Out on BIG LAW FIRM Tax Deductions for 2022

The Law Firm Marketing and Management Minute: Don’t MISS Out on BIG LAW FIRM Tax Deductions for 2022

by Tiana Hinnant-Hardison | Nov 9, 2022 | Law Firm Management, News

Reading Time: 4 minutesNow First – The Disclaimer: We aren’t tax experts – We help Personal Injury Law Firm Owners grow and scale with the inside scoops on legal marketing and management strategies. However… This is an important scoop that can help your bottom...
Use Technology to Make Clients Love You

Use Technology to Make Clients Love You

by Tiana Hinnant-Hardison | Oct 26, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 4 minutesHappy, raving – fan clients are what we all want. Right? They make running your law firm less stressful, and they lead to more 5-star reviews and more referral-based cases. But we all know the drill – You can be busting your butt,...
Two Easy Tips To Sign More Cases without Spending A Dime

Two Easy Tips To Sign More Cases without Spending A Dime

by Tiana Hinnant-Hardison | Aug 25, 2022 | Law Firm Marketing, News

Reading Time: 3 minutesYou work hard to make the phone ring and the last thing you need is to lose these valuable potential sign-ups. But lose them you will unless you are monitoring and tracking your dropped calls. In a perfect world, your Intake staff will promptly...
Top Management Strategies for Law Firm Owners: How to Hire and Retain Talented Staff and Lawyers in Today’s Market

Top Management Strategies for Law Firm Owners: How to Hire and Retain Talented Staff and Lawyers in Today’s Market

by Tiana Hinnant-Hardison | Aug 17, 2022 | Law Firm Management, News

Reading Time: 8 minutesLearn more about these top management strategies for law firm owners Seminal moments in history define the times and change the landscape permanently. Before and after. Before 9/11 and after. Before Pearl Harbor and after. Before and after...
How to Hire Great Law Talent for Your Law Firm in Today’s Market

How to Hire Great Law Talent for Your Law Firm in Today’s Market

by Tiana Hinnant-Hardison | Jul 14, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 5 minutes“Good help is hard to find.” That’s what we hear from law firm owners all across the country. If you are struggling to hire and retain good talent for your firm, you are not alone. So, what is the SOLUTION? While there’s no magic bullet to erase...
Making Google’s Vicinity Algorithm Work for YOU and YOUR Law FIRM

Making Google’s Vicinity Algorithm Work for YOU and YOUR Law FIRM

by Tiana Hinnant-Hardison | Jul 7, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 4 minutes“Just Like Me, They Want to BE….. CLOSE TO YOU…” If you are tremendously old school, like me, then you immediately recognize the above lyrics as coming from the chorus of the Carpenters’ Classic pop song of the 1970’s “Close to YOU.”  But this...
JOHNNY, AMBER & ME: Law Firm Marketing to Build your Fan Base

JOHNNY, AMBER & ME: Law Firm Marketing to Build your Fan Base

by Tiana Hinnant-Hardison | May 11, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 4 minutesUnless you’ve been hiding under the proverbial rock, then you are aware of the bitter court battle unfolding between Johnny Depp, and his x-wife, Amber Heard. If you’ve been following the sordid trial, you now likely know more about their...
Law Firm Marketing- People & Puppies: Training Your Clients to Give You More Referrals

Law Firm Marketing- People & Puppies: Training Your Clients to Give You More Referrals

by Tiana Hinnant-Hardison | May 4, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 3 minutesIt’s puppy time at our house. The big day! For weeks we’ve been discussing adding a new little guy to the family. The puppy is really for my 6’6” teenager, who has longed for a puppy of his own for as long as I can remember (although I have a...
Summit in New Orleans- 7 Reasons to Attend to Legal Marketing & Management Event of 2022

Summit in New Orleans- 7 Reasons to Attend to Legal Marketing & Management Event of 2022

by Tiana Hinnant-Hardison | Apr 27, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 5 minutesIf you are a law firm owner trying to decide which legal conferences to attend this year, it can be a daunting task, given the myriad of current choices.   From a practical perspective, it’s not like you can simply put your law practice on hold...
The Big Marketing Lesson from the Pesky Ducks in our POOL

The Big Marketing Lesson from the Pesky Ducks in our POOL

by Tiana Hinnant-Hardison | Apr 21, 2022 | Law Firm Management, Law Firm Marketing, News

Reading Time: 2 minutesRight now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in...
Build Your Firm Bigger This Year – an Aggressive Growth Strategy to Double your Practice in 2022

Build Your Firm Bigger This Year – an Aggressive Growth Strategy to Double your Practice in 2022

by Tiana Hinnant-Hardison | Mar 30, 2022 | Law Firm Marketing, News

Reading Time: 3 minutesSome Law Firm Growth Strategies are not for the faint at heart – but bold moves can yield huge returns – especially when it comes to Law Firm Growth by Acquisition. Here’s what we know right now: There’s never been an easier time to...
2022 Law Firm Marketing Trends: Jack Up Your Local SEO to Increase “Law Firm Near Me” Searches & Gain More Cases!

2022 Law Firm Marketing Trends: Jack Up Your Local SEO to Increase “Law Firm Near Me” Searches & Gain More Cases!

by Tiana Hinnant-Hardison | Mar 16, 2022 | News

Reading Time: 6 minutesThe Blog Take-away: Google Searches for Businesses “Near Me” are on Rise.   Big TIME. Savvy Law Firm Owners need to take advantage of this development and shape a responsive Local SEO Strategy. Be honest- How many times have you typed something...
Ode to Law Firm Marketing, and Chocolate – A Valentine for Law Firm Owners…

Ode to Law Firm Marketing, and Chocolate – A Valentine for Law Firm Owners…

by Tiana Hinnant-Hardison | Feb 14, 2022 | Law Firm Marketing, News

Reading Time: 3 minutesEnglishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother George took over their family’s Chocolate business in 1861 and literally transformed not only the company- but the world of chocolate! At...
Law Firm Marketing in the Metaverse: A Lawyer’s Guide to the New Digital Galaxy

Law Firm Marketing in the Metaverse: A Lawyer’s Guide to the New Digital Galaxy

by Tiana Hinnant-Hardison | Feb 3, 2022 | Law Firm Marketing, News

Reading Time: 8 minutesThe Metaverse is the new Buzz Word in the Digital world. What began as a blip on the digital radar screen is now starting to amass more attention- and it’s growing every day. Facebook recently changed its name to META (that’s our first clue that...
BIG LEGAL MARKETING TIP FOR 2022: “Near Me” Searches up 500% – What Law Firm Owners Should Do in Response

BIG LEGAL MARKETING TIP FOR 2022: “Near Me” Searches up 500% – What Law Firm Owners Should Do in Response

by Tiana Hinnant-Hardison | Jan 26, 2022 | Law Firm Marketing, News

Reading Time: 6 minutesYes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any...
Law Firm Marketing 2022: How To Sign Up More Motorcycle Injury Cases Without Spending A Fortune

Law Firm Marketing 2022: How To Sign Up More Motorcycle Injury Cases Without Spending A Fortune

by Tiana Hinnant-Hardison | Jan 19, 2022 | News

Reading Time: 3 minutesOf course, you want to sign up more motorcycle injury cases – If you are a personal injury lawyer, then you know that these cases can be HUGE! They aren’t your run of the mill fender bender, for all the obvious reasons. And even though there are...
Law Firm Marketing in 2022: Guide to Getting MORE DONE in just 7 minutes a day

Law Firm Marketing in 2022: Guide to Getting MORE DONE in just 7 minutes a day

by Tiana Hinnant-Hardison | Jan 5, 2022 | Law Firm Marketing, News

Reading Time: 6 minutesJanuary 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022?  While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your...
Law Firm Management 2022: Should You Let Your Legal Staff or Associates Work From Home?

Law Firm Management 2022: Should You Let Your Legal Staff or Associates Work From Home?

by Tiana Hinnant-Hardison | Dec 8, 2021 | News

Reading Time: 8 minutesDuring the Height of the Covid Pandemic, many law firms across the country became 100% remotely operational. Law firms realized they could remain highly functional and productive while operating thanks to high-speed internet, digital...
Increase Your P.I. Conversions Without Spending More Money

Increase Your P.I. Conversions Without Spending More Money

by Tiana Hinnant-Hardison | Dec 1, 2021 | News

Reading Time: 5 minutesYour Grandma can help you get MORE Personal Injury cases. No Joke. I’m not talking about your Grandma handing out your business cards (although most proud grandmas probably would if you asked them!) And I’m not suggesting you bring your...
Law Firm Marketing, Management and Culture: Foster a Culture of Gratitude

Law Firm Marketing, Management and Culture: Foster a Culture of Gratitude

by Tiana Hinnant-Hardison | Nov 24, 2021 | News

Reading Time: 5 minutesWith Thanksgiving approaching, many of us are thinking about how we will celebrate this year. Some are planning turkey dinners with family and friends, while many others won’t be able to celebrate with loved ones physically and will be forced to...
Top Law Firm Marketing Strategies for 2022: Make Your Clients Your Marketers

Top Law Firm Marketing Strategies for 2022: Make Your Clients Your Marketers

by Tiana Hinnant-Hardison | Nov 19, 2021 | News

Reading Time: 8 minutesDigital Marketing changes like the speed of light. Well, maybe not that fast exactly, but it can sure feel like it. As if the practice of law isn’t stressful enough, trying to stay up on the latest trends and most recent Google or Facebook...
« Older Entries
  • How to Support Your Staff and Strengthen Your Firm’s CultureJanuary 25, 2023
  • Radio Advertising STILL WorksJanuary 18, 2023
  • How to Sign More Cases When You Aren’t a TikTok SuperstarJanuary 11, 2023
  • Marketing Must-Dos in the New YearJanuary 4, 2023
  • The Law Firm Owner’s Secret Weapon for Making 2023 the Most Successful Year You’ve Ever HadDecember 19, 2022
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About Us

Personal Injury Lawyers Marketing and Management Association

Providing POWERFUL and INNOVATIVE training and tools that help lawyers achieve their ideal practice. The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities. 

Contact Us

Call: 1-800-497-1890
Email: info@pilmma.org

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