Englishman Richard Barrow Cadbury (that last name sounds familiar, doesn’t it?) and his younger brother George took over their family’s Chocolate business in 1861 and literally transformed not only the …
Ode to Law Firm Marketing, and Chocolate
Law Firm Marketing in the Metaverse
The Metaverse is the new Buzz Word in the Digital world. What began as a blip on the digital radar screen is now starting to amass more attention- and it’s …
Legal Marketing Tip for 2022: “Near Me” Searches
Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just …
Marketing Dos and Don’ts in Our New Normal
2020 was quite a year for everybody. Many law firms saw declining intake calls and business disruptions as they struggled to adapt to the new normal. As the Vice President …
Top Law Firm Marketing Strategies for 2022
And while PILMMA (Personal Injury Lawyers Marketing and Management Association) strives to push out the latest content, resources, webinars, and such to help law firm owners leverage digital marketing to …
First-Party Data and the Coming PPC-Era
What’s to come in the cookie world, and how it will affect legal digital marketing. By the end of 2023, Google plans to pull the plug on third-party cookies on …
How True Mastermind Groups Can Help You Grow Your Firm
It’s National Mastermind Month – So, I thought I’d share the Inside Scoop on What a True Law Firm Owner’s Mastermind Group is and what it isn’t! Why? Because the word Mastermind …
9 Marketing Strategies to Get More Cases
Powerful Marketing Strategies for Law Firms The most profitable leads your law firm can get are clients and referrals. Period. However, these great leads don’t happen by osmosis! They happen …
5 Marketing Tips to Boost Your Legal Business
The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your …
How Keyword Cannibalism is Killing Your SEO Efforts
Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search …
Trendy vs. Truth in Marketing
The term “Mastermind” is very trendy these days. It’s being used all over Social Media. And no wonder. The word “Mastermind” sounds impressive. Powerful. You assume it is the Best Minds giving out the …
A Lawyer’s Guide to Great Content Marketing
Writing and disseminating great content on your website and throughout your social media platforms gives you an excellent opportunity to reach more prospects than ever. Unfortunately, there are many other …
