Reading Time: 3 minutes Today, everything is digital, and we’re all fascinated (obsessed?) with our devices and screens. Fitting, given how powerful technology is, the information such devices provide, and how much …
I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before …
Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald …
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment …
By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity …
Update: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions …
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled …
In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem …
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake …
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments …
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
