Your #1 problem is not “getting more leads.” You generate leads from advertising. The phone rings and you capture their information in your intake system. Then you follow up with them relentlessly. Why are you not converting more callers to clients? Why aren’t you making more money? Your #1 problem is not “getting more leads.” […]

I love Broadway shows and my favorite is Lin-Manuel Miranda’s innovative smash hit Hamilton. One of the songs in that show is titled Yorktown: The World Turned Upside Down, which refers to the unimaginable out-come of the colonies winning the Revolutionary War. Well, we’re all facing an almost unimaginable situation today with the coronavirus pandemic, and […]

This month we have a lawyer who has practiced over 26 years telling us how the coronavirus impacted him and his family. Many of us can relate to his experience. Clark: I hope that telling my story will help other lawyers. I’m sharing my experience during the quarantine as long as Pamela, my coach, concealed my […]

COVID-19 has altered the course of human events – reshaping companies, industries, national economies, and our society in previously unthinkable ways. It is at this juncture that law firm owners need to think beyond survival to the opportunities that this crisis might create, not only for their law firm but for the greater good. Chief among […]

The theme you may have recognized in this month’s Insider is pivot — the intentional decisions and actions that propel one forward — and that’s exactly what successful lawyers are doing during Covid-19. When this awful disaster first struck, lawyers were immediately presented with the critical challenges of taking their firms remote, and that was no […]

Let’s start with this: the title of this article is a lie.  There is no perfect Facebook audience. But what if there were? It would have all your best prospects in it. Susan, whose mother died due to a medication error in her nursing home. James, whose wife broke her hip in a fall from a Hoyer […]

What’s your WHY? WHY do you want to use video as a media to market yourself and your law fi rm? Understanding the answer to that question will help you create marketing messages that attract your ideal clients and consumers. Let me show you how… Why do you do what you do? Why are you […]

Take a look at the following two sample Face-book ads. How do these differ at the core? AD #1 Defective hernia mesh has led to complications after hernia surgery, including severe pain. Click to find out if you’re eligible for compensation. AD #2 “I blacked out driving home from work in the spring and damaged the car… […]

As a PILMMA member, you’ve repeatedly heard our webinar or live event speakers stress the necessity of a robust Google My Business profile for successfully marketing your firm. You know the content within your profile influences your firm’s performance in several types of search results. And you understand the important role it plays in customer engagement. […]

Last year, millions of quarter inch drill bits were sold. Yet, it’s been proven that not one person who bought a quarter inch drill bit last year actually wanted to own a quarter inch drill bit. What they wanted was a quarter-inch hole. In your marketing, you need to discover the hole in your marketing. You […]

COVID-19 has hit our country with a vengeance, and most of us have spent weeks at home. Hopefully, by the time you are reading this Issue, the COVID-19 apex has come and gone. Even so, many predict we will remain in some form of sheltered, at- home status through the summer and perhaps even into early […]