A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on …
Who’s Recapping Your Month?
Do you have someone on your team who is responsible for doing a true reflection on how your month ended? Is this person you? If so, reassign this task immediately. …
The Magic of Questions
I love questions. I believe in the power of questions. Questions are the path to growth. Questions are the leader’s tool of choice. Questions are the secret sauce. If you …
Someone Left The Cake Out In The Rain…(and other Unsolved PILMMA Mysteries)
MacArthur Park’s lyrics have been an unsolved mystery ever since songwriter Jimmy Webb put pen to paper to create this pop-rock classic. Many may be too young to remember the …
Video Marketing For Lawyers: Why Your Video Velocity Matters – Part 1
No, I’m not talking about your upload speed, about your bandwidth, about the speed at which your camera records your videos or about your memory card and the storage capacity …
The Secret To Getting More Referrals…Continued from Last Months Article
Last month we covered: Referral Rule: The Magic 60%… Firm Culture that Values Referrals… The Preeminence Theory… The Grandmother Test… You Must Give to Receive… Transparency and Follow-through… Now let’s …
New at PILMMA
Newsletters: To Print or Not to Print: That is the Question
This month I’ve decided to tackle the question raised by a number of PILMMA members recently: “Should I send my firm’s newsletter out by email or by direct mail?” Of …
Take Hold of Touchstone! Why Your Law Firm Needs Processes and Systems
Handling Online Reviews of Your Law Firm in 3 Steps
Law firm reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to …
Learning Happens in the Present
If you’ve read or followed me for even a short time, you’ll know how much I believe in and embrace the power of being present – in the moment and …
SEO Gone Wild: The Need For Vendor Accountability
I’ve watched so much money go down the drain because of businesses being tied into long-term contracts. And I understand, “it takes time, blah, blah, blah.” A friend of mine …
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