Hiring You is the most important decision a client will make in their lives. You already know this. But do they? Think of everything that can come between a potential …
Boost Your Google Ranking in 2019
We have all come to recognize the importance of GOOGLE in the world of Law Firm Marketing. Simply stated, GOOGLE is king and that won’t change in 2019…. Of course, trying to …
The Perfect Consultation Page – Part 1
Before writing this article, I went through over 100 different law firms’ websites and looked at their “free consultation” page. A few observations: 1. Every lawyer offers a free consult/evaluation. …
How a $4.49 Investment Saved Me – Part 1
A total investment of $4.49 prevented me from having to return some really cool video equipment that I had just purchased. Let me tell you what happened. I was on …
6 Tips for Turning Average Employees into Self-Motivated Super Stars
Approximately eight years ago the law firm I co-founded and currently operate, LaVan and Neidenberg, P.A. experienced a growth spurt. Our disability caseload reached an all-time high, and so did …
The Real Job of Your Law Firm’s Homepage
If I was injured in a car accident, knew I needed a lawyer and searched Google for one in your city, your law firm’s homepage is NOT the page I …
Your Goals for 2019
I hope you have set your goals for 2019 and have held a meeting with your team to discuss these goals. If you haven’t, how will you define success in …
Does Your Content Build A Strong Case For Why Someone Should Hire You?
When you are preparing for a big case, you know how important it is to choose your words carefully. The same is true for your website content. After all, your …
Four Things You Can Do Right Now To Increase Your Bottom Line Without Spending Money
1. Make someone accountable. Think about the money you spend on advertising like you would spend your personal money. You spend major money on TV to make your phone ring. …
Carved In Stone
Recently, I was walking downtown with a friend and I suggested that we should cross the street, even though there wasn’t a crosswalk. Yes, it was jaywalking. I followed up …
Be There – Live and In-Person!
Do you know how many new clients, you lost this month? Most business owners believe it’s not happening to them because “their business or practice is different.” The smarter thing …
Are You Leaving Fruit On The Tree?
Marketing is always the hot topic amongst Personal Injury Lawyers across the Country, as well it should be. Who doesn’t want to increase your caseload exponentially and have your firm’s …
