I find that people often misunderstand cold marketing versus relationship marketing. Entrepreneurs typically try to apply valid cold marketing principles to relationship marketing, and that is a massive mistake. Let’s get clear on the definitions first. Cold marketing targets prospects who don’t know who you are, what you do, or that you’re even in business. They […]

So, the Coronavirus is HERE and is likely to be with us all for quite a while. As a result, many of you have gone Remote with most or all of your law fi rm employees. Orchestrating this shift from a brick and mortar law firm to remote status can be challenging even when you aren’t […]

Here’s a Chapter from Marketing Guru Bill Glazer’s Latest Book: Outrageous Multi-Step Marketing Campaigns, Vol.2, featuring their Interview with Ken on one of his successful marketing campaigns. We thought our PILMMA members might enjoy the read, and getting a step-by-step guide to a successful Marketing Campaign Ken used in his last law firm. It’s easy […]

Meet Victor. “Victor looked at the “Report” in disbelief, “Is this true? How can 28%, more than one out of four of us lawyers be depressed? I’ve always felt a little depressed, but I ignore it. No big deal. I learned that hard work and a stiff upper lip is all you need, and all […]

We are now in an age where technology is becoming more and more capable of making decisions on our behalf. News stories circulate about technology gaffes. Some fear their jobs being taken over by machines. Facebook (FB) has a powerful algorithm that harnesses artificial intelligence to deliver ads to the right people at the right time. […]

Having too many security guards can destroy your law firm. This has everything to do with marketing your law firm. I’ll tell you how in a moment. But first, let’s start with a story! My wife and I were on vacation in St. Maarten. It’s one of our favorite places to go. We have a […]

Whether you are a seasoned marketer or still relatively new to marketing your law firm, it is wise to remember the important principles of law firm growth and rethink and review these foundational principles and strategies for fresh implementation opportunities. So, for the next few months, I will be sharing with you some “Back to […]

Focus and Discipline are the two major factors that determine success. Over the years, I have seen many bright, highly intelligent lawyers who consistently lag behind their competitors- Competitors who may not be as smart, but who know how to “get things done.” These successful lawyers have learned the secret to rapid Implementation. Do you know […]

There are plenty of ways to grow your practice, but none are quite as tricky as opening a satellite office.  Some attorneys have experienced success in opening a new location, while others find themselves checking the “permanently closed” button on Google and eating the costs. The reality of expanding into a new area is that it is […]

February is the month of love—which begs the big question: Are you “spreading the love” to your clients? What I mean is, are you taking steps to reach out to your clients and show that they are important to you? Are you sending them cards, newsletters, and cool swag, etc.? Do you have a systematic way […]

These days, we live in a world of data overwhelm. Law firms have seemingly endless options for tracking, analyzing, automating, and organizing their practices. From management efficiencies to marketing automation, it seems that with every want and need within your firm, the answer is most often the same: “There’s an app for that.” Think back just […]