It’s a question that has plagued marketers since time immemorial: How can you guarantee that a heft y portion of the money you’ve invested in advertising comes back to you in the form of customers? Wannamaker’s quote above has been used by marketers to explain everything: why measuring return on investment (ROI) and other business metrics is […]

Mayo Clinic tells us that we can relieve stress when we laugh or use our figurative “funny bone.” Since the work of lawyers can be demanding and stressful, they must go out of their way to seek humor in their life. The question where is the lawyer’s funny bone? Meet Everett Everett believed that he did […]

As we enter into the second month of 2020, have you hosted a firm-wide meeting to go over the plans and goals your firm will be focusing on in 2020, and nailing down the details of how you will achieve these goals? Quarterly meetings provide an excellent opportunity for you to educate all your employees on […]

If you’ve ever used Facebook, they have stored everything you have ever done: every picture, every time you checked in, everything you’ve ever liked or stopped to watch, every comment… You get the picture. It’s not controversial to say that Facebook has too much data on all of us. It’s a double-edged sword, though. We help […]

Hopefully, you are using YouTube to post education-based videos to market yourself and your law firm. If you’re not, I highly encourage you to do so. Here’s a problem many attorneys and their video companies have when using video to market their practices… They don’t use YouTube effectively. Most simply use it as a repository hoping […]

There’s a bridge that every lawyer must cross in order to grow a truly successful law firm- a point where they must transition from “doing” to “leading.” For many lawyers, this can be a tall order, but it is essential for the growth of your law firm. You must step back from the day-to-day micromanagement, into […]

Over the last few years, intake has become more and more on the forefront of personal injury. And rightfully so, it is the quickest and cheapest way to grow your caseload. You tighten up your intake and then you sign more cases, sounds simple, right? It actually is. As the owner of a law firm, […]

There’s recently been a buzz across the country concerning Mastermind Groups, but you may be surprised to learn that Masterminds have been popular with highly successful business owners since the turn of the century. In fact, great Masterminds of our past have empowered our future. One of history’s greatest Mastermind groups included Thomas Edison, Henry […]

Besides being a go-to high school yearbook quote, Blake’s riff on time, touches on a core principle of ineffective legal marketing: perspective. When it comes to successful legal marketing, having the perspective to differentiate tactics from strategy, a sprint from a marathon, and short term from the long term, is what establishes lasting law firms from […]

(Excerpt from Jeff Nischwitz’s soon-to-be-published book, Just One Step: The Journey to Your Unstoppable You) Last month I shared my perspective on the metaphor of snow globes – specifically, the need to regularly shake your snow globe to avoid settling. This month I want to address another reality of the snow globe metaphor in your lives […]

Hopefully you had the opportunity to read my article in last month’s Insider Journal, which focused on Marketing to and Resonating with the next frontier of consumers: Gen Z. (if for some reason you missed last month’s issue, and it landed in your eco-friendly recycling bin, you can still check it all out in your members-only […]

By now, most of us are aware that Google likes to change its algorithms frequently. Those changes have often made a dramatic impact on websites. But this year, there is way more going on underneath the hood than your typical ranking changes. Recently, at a cutting-edge Internet conference, the burning topics raising concern with marketing experts […]