It’s a question that has plagued marketers since time immemorial: How can you guarantee that a heft y portion of the money you’ve invested in advertising comes back to you in …
Can A Funny Bone Help Stressed-Out Lawyers Enjoy Success?
Mayo Clinic tells us that we can relieve stress when we laugh or use our figurative “funny bone.” Since the work of lawyers can be demanding and stressful, they must go …
Firm Culture Catalyst: Get on the Same Page, With a Page
As we enter into the second month of 2020, have you hosted a firm-wide meeting to go over the plans and goals your firm will be focusing on in 2020, and …
The Facebook Setting That could Slash Your Costs
If you’ve ever used Facebook, they have stored everything you have ever done: every picture, every time you checked in, everything you’ve ever liked or stopped to watch, every comment… You …
3 Ways to Boost Your YouTube Channel to Market Your Law Firm
Hopefully, you are using YouTube to post education-based videos to market yourself and your law firm. If you’re not, I highly encourage you to do so. Here’s a problem many attorneys …
Leaders Delegate: 8 Tips & the Two-Hour Challenge
There’s a bridge that every lawyer must cross in order to grow a truly successful law firm- a point where they must transition from “doing” to “leading.” For many lawyers, this …
4 Tips To Help You Sign More Cases
Over the last few years, intake has become more and more on the forefront of personal injury. And rightfully so, it is the quickest and cheapest way to grow your …
The Mastermind Effect
There’s recently been a buzz across the country concerning Mastermind Groups, but you may be surprised to learn that Masterminds have been popular with highly successful business owners since the …
Suffering From Restless Marketing Syndrome In Your Firm?
Besides being a go-to high school yearbook quote, Blake’s riff on time, touches on a core principle of ineffective legal marketing: perspective. When it comes to successful legal marketing, having the …
Watch Over Your Snow Globe
(Excerpt from Jeff Nischwitz’s soon-to-be-published book, Just One Step: The Journey to Your Unstoppable You) Last month I shared my perspective on the metaphor of snow globes – specifically, the …
Motivating & Managing Gen Z’s – Making Their Skill Set Work For You
Hopefully you had the opportunity to read my article in last month’s Insider Journal, which focused on Marketing to and Resonating with the next frontier of consumers: Gen Z. (if for …
How Much Are You Losing to Google’s Wall? A Breakthrough Plan to Ensure Your Law Firm’s Survival – With or Without Google
By now, most of us are aware that Google likes to change its algorithms frequently. Those changes have often made a dramatic impact on websites. But this year, there is way …
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