The window between a prospect’s first exposure to your law firm’s brand and the moment they act is not empty space. It is the most consequential stretch of the entire …
YOUR FIRM’S MOST CONSEQUENTIAL STRETCH OF MARKETING
Own the Decision Moment and You Own the Market
Nobody wakes up excited to hire a personal injury lawyer. People wake up thinking about work, kids, errands, dinner, and bills. Then it happens. A crash. A fall. A delivery …
MEDIA THAT PAYS YOU BACK: MAKE MARKETING DOLLARS REVENUE DRIVERS
Most organizations are leaving money on the table by measuring the wrong things. For decades, marketing conversations have been stuck on superficial metrics like impressions and clicks. While awareness is a …
From Referrals to Recognition: The Journey to Brand Transformation
For personal injury law firms built on referrals, transitioning to direct marketing can feel overwhelming. While referral relationships provide steady case flow, they create dependency that limits growth potential. Our …
DON’T GO IT ALONE
Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal …
7 Marketing Boosts for 2025
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment …
Ten KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
8 Secrets to Successful Law Firm Marketing
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
The Value and Best Practices of Continued Client Engagement
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided …
Tips for Building Your Social Media Presence
Social media content continues to grow as a way for brands to connect with and educate audiences. For law firms, being active on social media can serve to further increase …
Marketing Must-Dos for 2023
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year …
See New Orleans Like a Local at the PILMMA Summit
HEY PILMMA SUMMIT, SEE NEW ORLEANS LIKE A LOCAL! So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must …
