Some of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are …
Why Radio Advertising Still Works
Marketing Must-Dos for 2023
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year …
How to Make Your Law Firm’s Online Marketing Dollars Count
The Whack-a-Mole Approach: When I was a kid I loved playing Whack-a-Mole at the arcade. I remember grabbing the little hammer – and giving it all I had, blasting those …
Law Firm Marketing: Are You Missing the Target?
One of the biggest mistakes I see law firm owners making today is aiming for the wrong target or not really aiming at all. They are spending their marketing dollars …
4 Hot Software Programs for Social Media Marketing
Pushing out frequent engaging social media posts is a big part of today’s law firm marketing. If you aren’t posting loads of short video content, you are losing out to …
Everything Lawyers Need to Know About Email Compliance
As social media grows, one might think email is dead, but that’s far from the truth! Email marketing is a powerful and profitable tool for law firms. It is another …
Tips to Sign More Cases Without Spending a Dime
You work hard to make the phone ring and the last thing you need is to lose these valuable potential sign-ups. But lose them you will unless you are monitoring …
What Law Firms Should Know About GA4
Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict …
Law Firm Marketing to Build Your Fan Base
Unless you’ve been hiding under the proverbial rock, then you are aware of the bitter court battle unfolding between Johnny Depp, and his x-wife, Amber Heard. If you’ve been following …
Marketing Lessons From the Ducks in Our Pool
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling …
How to Make the Perfect Law Firm Landing Pages
Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in …
2022 Law Firm Marketing Trends
The Blog Take-away: Google Searches for Businesses “Near Me” are on Rise. Big TIME. Savvy Law Firm Owners need to take advantage of this development and shape a responsive Local …
