There’s risk in every business, but especially as a law firm owner. You weigh every decision against the consequences, the precedent you set, and the long-term impact. We think this …
The Hidden Risk in Law Firm Hiring: Refusing to Adapt as You Grow
Why 2026 Is the Year to Rethink Client Funding
Every January, you audit your firm. What’s working. What’s bleeding money. Which vendors still earn their spot. But when’s the last time you seriously looked at client funding? Most PI …
GEO: The Next Phase of SEO for Law Firms
Search is evolving fast. Between AI-generated answers in Google’s AI Overviews, ChatGPT, Bing Copilot, and other platforms, law firms are no longer competing only for spots on page one of …
How Law Firms Lose at Least $500K+ Annually in After-Hours Leads (And How to Fix It)
Discover why 67% of legal leads call outside business hours and how law firms are losing six figures annually by not answering. Learn the proven solution that converts after-hours calls …
MEDIA THAT PAYS YOU BACK: MAKE MARKETING DOLLARS REVENUE DRIVERS
Most organizations are leaving money on the table by measuring the wrong things. For decades, marketing conversations have been stuck on superficial metrics like impressions and clicks. While awareness is a …
2026 Digital Marketing Predictions for Law Firms: What Attorneys Need to Know By Tanner Jones
If there’s one thing we’ve learned after 26+ years helping law firms grow online, it’s this: digital marketing never stands still. And as we look ahead to 2026, one trend …
Google’s New Voice Search Technology: What It Means for Your Law Firm Marketing
Google recently launched a major update to its voice search technology, and it’s a game-changer for how potential clients find legal services online. The new system, Speech-to-Retrieval (S2R), transforms the …
Hiring Smarter: Why Nearshoring Should Be Part of Your 2026 Growth Strategy
If you want your law firm to grow in 2026, you need to change your approach to hiring. Not “work harder at it,” “spend more time on it,” or “post …
Google’s New “Message Fanout” Feature in Local Services Ads: What It Means for Law Firms by Rebeca Guerrero
Google has rolled out a major change to how message leads work in Local Services Ads (LSAs), and every law firm should know about it. The update, officially called “Message …
AI for PI: What Smart Firms Are Automating (and What They Shouldn’t)
(Featuring a 30-Day Rollout Plan You Can Start Today) Before we dive in, remember this: the real transformation isn’t about the lawyer, it’s about the staff. Your intake reps, paralegals, …
Funding as a Tactical Tool in Active Cases
Every plaintiff attorney has faced it: a client under financial stress pushing to settle early. Medical bills pile up, wages are lost, and day-to-day expenses become overwhelming. Even strong cases …
Desktop Dominates AI Search Traffic. What Does That Mean for Law Firms?
Artificial Intelligence is quickly changing how people find answers online. For law firms, this shift in search behavior represents both an opportunity and a challenge. Interestingly, 90% of AI Search …
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