Particularly as a plaintiff attorney, time on desk is decisive for the success of my practice. Reducing it means I am not just a good lawyer; I am a good …
People and Process: The Big Wins that can Reduce Time On Desk
The Three Marketing Crossroads Every Law Firm Faces: Which Path Is Your Firm On?
By Eric Morgan The many strategic decisions you make today will define if your law firm thrives or stalls out. In the case of marketing, most firm owners are continuously …
AI Overviews for Attorneys: What Law Firms NEED To Know
By Grant Brott Google’s AI Overviews are transforming legal searches, presenting both challenges and opportunities for attorneys. AI-generated answers now appear at the top of search results instead of traditional …
Building and Sustaining Hybrid Work Teams
Remote work has been a thing now for several years, but the debate about its impact on productivity and professional development rages on. Giant companies like JP Morgan Chase, and …
Is Phrase Match Losing Ground in Google Ads? Not So Fast for Law Firms
By Clemente Guido Lately, there has been a lot of buzz around Google Ads encouraging advertisers to shift toward broad match keywords. According to Google and many PPC experts, broad …
HOW OUTDOOR ADVERTISING BUILDS LEGAL BRANDS
Reading Time: 3 minutes Today, everything is digital, and we’re all fascinated (obsessed?) with our devices and screens. Fitting, given how powerful technology is, the information such devices provide, and how much …
Are you overthinking social media?
I’m a law firm principal, not a social media expert. But over time, I’ve found a simple way to consistently show up online and build trust with potential clients before …
Converting Grassroots Marketing to Online Marketing
Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald …
7 Marketing Boosts for 2025
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment …
Asynchronous Legal Teams in the Era of Climate Change
By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity …
What to Know About Lead Credits for Local Services Ads
Update: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions …
Ethical Considerations in Law Firm Digital Marketing
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled …
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