COVID-19 has most of us sitting at home with more than usual time on our hands. Rather than binge-watching NETFLIX, why not redeem this time to help you grow your law …
The Law Firm Silver Lining: Post COVID-19
As this latest issue of the Insider goes to press, we are all still caught in the throes of COVID-19, the world-wide pandemic that will indelibly mark this century. Many …
The 5 Practical C’s For Living In A Crisis
When faced with a crisis, such as the coronavirus pandemic, many law firm owners do one of three things: 1) They retreat and turn inward; 2) They freeze like a deer …
Post-Pandemic Marketing: Be Human
Overnight, it seems that the whole world has changed. The Disney magic is nowhere to be found, beaches are off -limits, and Paris can’t be the city of romance since hugs …
A Media Agency: A Law Firm’s Smartest Partner
Having been a media planner and buyer for 25 years now, I can attest the world of marketing and communications has gone through a significant transformation in the last few …
You Should Not Like Your Law Firm’s Website
Imagine that you’ve invested your money in marketing your law firm. You decide to revamp and launch your website. You pore over the relaunch documents, make sure it looks good. The …
Yes is Easy…Boundaries Are Hard
When I speak to audiences, I oft en ask them how many of them are great at saying “yes” to others, and an overwhelming number of hands go up. I then …
How To Reach The Underserved
In nearly every advertising avenue, law firms are competing fiercely for the same clients. On TV, other law firms are airing on the same shows. Every other billboard alternates between firms. …
How Do You Generate Trust With Your Video Viewer?
If you were to ask me the ONE thing that will compel a viewer to pick up the phone to ask you questions, it would be this: TRUST. That’s it. Trust. …
Why the Snooze Alarm Sabotages Lawyer’s Careers
It is a known fact that lawyers burn the candle at both ends. When working long hours, the snooze alarm can become a best friend. But it causes more harm than …
How Lawyers Should Respond to Coronavirus With Their Marketing
My name is Bill Hauser. My company, SMB Team, handles the marketing for hundreds of law firms across the United States. With the panic right now over Coronavirus, lawyers are wondering …
3 Barriers to Scaling (aka growing) Your Law Firm
Growing Your Law Firm so you experience more cases and more profits- that’s the desire of most lawyers, isn’t it? I dare say it’s one of the reasons you joined PILMMA …
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