I find that people often misunderstand cold marketing versus relationship marketing. Entrepreneurs typically try to apply valid cold marketing principles to relationship marketing, and that is a massive mistake. Let’s get …
10 Tips For Managing Your Remote Law Firm Employees During COVID-19
So, the Coronavirus is HERE and is likely to be with us all for quite a while. As a result, many of you have gone Remote with most or all of …
An Outrageous Way to Turn a $7,500 30-Minute TV Slot into $300,000 Per Month Revenue
Here’s a Chapter from Marketing Guru Bill Glazer’s Latest Book: Outrageous Multi-Step Marketing Campaigns, Vol.2, featuring their Interview with Ken on one of his successful marketing campaigns. We thought our …
Fighting Depression: 5 Questions Every Lawyer Needs To Ask
Meet Victor. “Victor looked at the “Report” in disbelief, “Is this true? How can 28%, more than one out of four of us lawyers be depressed? I’ve always felt a …
2020: The Age of the Algorithm
We are now in an age where technology is becoming more and more capable of making decisions on our behalf. News stories circulate about technology gaffes. Some fear their jobs being …
Having Too Many Security Guards Can Destroy Your Law Firm
Having too many security guards can destroy your law firm. This has everything to do with marketing your law firm. I’ll tell you how in a moment. But first, let’s …
Back to the Basics: Increasing Your Conversions 101 – Do You Know Your Numbers?
Whether you are a seasoned marketer or still relatively new to marketing your law firm, it is wise to remember the important principles of law firm growth and rethink and …
The 7-Minute Meeting That Can Jump-Start Your Firm’s Productivity
Wouldn’t it be great to find a simple way to increase law firm communication, heighten employee motivation, and strengthen your firm culture in just 7 minutes a day? Sound unlikely? …
Focus & Discipline: The Journey From Good to Great
Focus and Discipline are the two major factors that determine success. Over the years, I have seen many bright, highly intelligent lawyers who consistently lag behind their competitors- Competitors who may …
5 Ways to Ensure Your New Satellite Office is a Success
There are plenty of ways to grow your practice, but none are quite as tricky as opening a satellite office. Some attorneys have experienced success in opening a new location, while others …
Spread the Love with Swipe & Deploy Cards
February is the month of love—which begs the big question: Are you “spreading the love” to your clients? What I mean is, are you taking steps to reach out to your …
The Power &Complexity of Software, Data Tracking & Automation for Law Firms
These days, we live in a world of data overwhelm. Law firms have seemingly endless options for tracking, analyzing, automating, and organizing their practices. From management efficiencies to marketing automation, it …
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