95% of decision-making is emotional. Yes, logic plays a crucial role in making decisions – it leads our subconscious mind to feel particular ways about a product or service, and it …
How To Spice Up Your Marketing Videos & Stand Out From The Crowd
What’s MORE Interesting? A static headshot video or someone movie around in a video? In 99% of attorney videos, we are static, standing still, not moving around. How boring is …
How To Get Out Of Your Own Way So…Your Firm Can Thrive With or Without You (part two)
In last month’s magazine, I focused on the first part of step #2, listing and organizing all of your firm’s procedures to create a blueprint of your business in terms …
Shake Regularly
I love snow globes, especially the metaphor they offer us regarding leadership and life. No matter how long or how often you shake a snow globe, things quickly go back to …
Facebook’s Ad Tactics To Boost Your Conversions
Are you running or planning to run Facebook ads? If so, this month’s article is a must-read. We’re going to show you some tactics you can implement right away to …
I Prefer YouTube Live Video to Facebook Live Video – Learn Why…Part 2
Last month we reviewed — Benefits of Shooting Live Video Drawbacks to Shooting Live Video You’re Creating Content for the Wong Audience Why Do people go onto Facebook? Let’s continue …
How To Get Out of Your Own Way So…Your Firm Can Thrive With or Without You,..Part One
In October’s magazine, I focused on the first step of the 5-Step Plan for Building a Process Dependent Law Firm – creating the organization chart of your future business to use …
How To Position Yourself As A Highly Respected Authority – So You Attract Clients Nationwide & Get The Premier Cases You Want
Previously we listed the three reasons to consider expanding your horizons: Reason #1: You have many more opportunities to attract the types of cases you want. Reason #2: You have many more …
RX Cards: Powerful Marketing That Changes Lives
People hire lawyers they “know, like and trust.” You all know I’ve been preaching this for over 20 years now. So, every time we discover a new marketing tactic to …
7-Figure Leadership
No matter what your current income is, you can increase it through “7 Figure Leadership!” Having worked with company owners to help grow their business and personal income. This always …
Does Your Law Firm Need an App?
Does your law firm need an app? It’s a different question than ‘do you want an app for your law firm,’ and that’s an important distinction. But with so many options …
Don’t Be A Wimp
Success is not something that happens to you; it is something that happens because of you, the game of success or life. Here are some of the most common excuses I …
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