Reading Time: 5 minutesSince 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a...
Reading Time: 4 minutesRemember Atticus Finch from the classic ‘To Kill a Mockingbird?’ Or Vincent Gambini from the gem ‘My Cousin Vinny?’ Well, these characters are more similar than you might think. They’re storytellers. Although...
Reading Time: 4 minutesWait, what? We’re referring to Google’s multitask unified model, MUM. It’s one of Google’s latest search engine updates, launched in June 2021. Its purpose? Improve online search by being able to provide answers to complex queries. SEO and...
“Hey, Google, what’s voice search, and why is it important?” This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their...
How are keywords optimized? We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think,...
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