Ken & Tiana Hardison - Page 8

If you’ve ever used Facebook, they have stored everything you have ever done: every picture, every time you checked in, everything you’ve ever liked or stopped to watch, every comment… You …

Hopefully, you are using YouTube to post education-based videos to market yourself and your law firm. If you’re not, I highly encourage you to do so. Here’s a problem many attorneys …

There’s a bridge that every lawyer must cross in order to grow a truly successful law firm- a point where they must transition from “doing” to “leading.” For many lawyers, this …

Over the last few years, intake has become more and more on the forefront of personal injury. And rightfully so, it is the quickest and cheapest way to grow your …

There’s recently been a buzz across the country concerning Mastermind Groups, but you may be surprised to learn that Masterminds have been popular with highly successful business owners since the …

Besides being a go-to high school yearbook quote, Blake’s riff on time, touches on a core principle of ineffective legal marketing: perspective. When it comes to successful legal marketing, having the …

(Excerpt from Jeff Nischwitz’s soon-to-be-published book, Just One Step: The Journey to Your Unstoppable You) Last month I shared my perspective on the metaphor of snow globes – specifically, the …

Hopefully you had the opportunity to read my article in last month’s Insider Journal, which focused on Marketing to and Resonating with the next frontier of consumers: Gen Z. (if for …

By now, most of us are aware that Google likes to change its algorithms frequently. Those changes have often made a dramatic impact on websites. But this year, there is way …

95% of decision-making is emotional. Yes, logic plays a crucial role in making decisions – it leads our subconscious mind to feel particular ways about a product or service, and it …

What’s MORE Interesting? A static headshot video or someone movie around in a video? In 99% of attorney videos, we are static, standing still, not moving around. How boring is …

In last month’s magazine, I focused on the first part of step #2, listing and organizing all of your firm’s procedures to create a blueprint of your business in terms …