We all know that time is our most precious commodity. I have been coaching entrepreneurs for many years, and the request always comes up to help them with time management. …
Marketing Efforts – That Funnel or Fail
As a PILMMA member, you already know the importance of having a Detailed Marketing Plan designed to increase your firm’s exposure and contact with potential ideal clients. You know the importance …
Facebook’s Changes to Relevance
Does your firm run ads on Facebook? Are you thinking about getting into Facebook ads? Then you’ll want to know about a major shakeup to one of Facebook’s key metrics: Relevance. Relevance …
I Prefer YouTube Live Video to Facebook Live Video – Learn Why…Part 1
When looking to shoot live video to market yourself and your law firm, there are significant differences between YouTube Live and Facebook Live and the differences matter. First, what is “LIVE” video? …
Motivating Your Employees
Over the last several years, I have traveled across the country consulting with law firms, one-on-one, and have come to an important conclusion: The most profitable law firms have two critical components …
How To Position Yourself As A Highly Respected Authority, So you Attract Clients Nationwide & Get Premier Cases You Want
If your law practice is suited to going beyond your state boundaries, here are three reasons to consider expanding your horizons: Reason #1: You have many more opportunities to attract the …
The Neuroscience Behind Direct Mail Campaigns

Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the …
A Video Marketing Experiment…Shooting Casual Video While on Vacation
I have always believed in education-based legal marketing by using articles, blog posts, and video. That’s how I started teaching and educating my ideal clients online. Years ago, we had only …
Year-End Planning Now
Well, the end of the year may be several months away, but NOW is the time to start thinking and planning so that your firm can finish 2019 strong and be …
Corporate Anthropology & Your Marketing Funnel
Thank you to everyone who attended the Internet Domination Bootcamp in Las Vegas last month, it was great to see you! We had another successful event with a lot of thought-provoking …
You Don’t Know What You Don’t Know
As many of you know, I’m a big believer in continual learning. Even after 38 years of building numerous million-dollar law firms for myself and my law firm clients, I …
The Legacy Paradox
The legacy paradox? If you’re confused as to how legacy can invoke a paradox, I hope you’ll stick with me because the two different contexts for legacy that I’m referencing are …
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