By Chris Mullins This month I wanted to talk with you about the hemorrhaging that’s happening in your firm from the top down from the front to the back of …
Abuse Of Power Team Members With Clients
What You Should Know About Your GMB Profile and Star Rankings
In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance of reviews and a robust …
Costly Legal Marketing Misconceptions
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. …
Tips for Finding and Keeping Top Employees
THE PROBLEM: We’re all aware that finding and keeping good attorneys and staff is a challenge. First, there’s typically not enough qualified candidates. Few have the degree of experience you’d …
The Personal Injury Firm Owner’s Guide to Keeping Great Employees
By Ken Hardison I’ve never been a big fan of traditional Annual Employee Evaluations- They typically go something like this: “Employee A, here’s what you’ve done good this year… and …
AI and the Future of Law
Introduction As a leading voice in legal technology at Legal Soft, I’m excited to delve into how Artificial Intelligence (AI) is revolutionizing the legal sector. This technological advancement is not …
The Most Effective AI Tools to Level Up Your Social Media Presence
As you already know, AI is more than a buzzword; it is everywhere, and it’s changing how we work more rapidly than we can fully track. When it comes to …
Secrets of an Intake Expert
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I …
The Magic 60%
Studies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what …
Tips for Posting High Quality Instagram Reels
*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow …
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new …
ICYMI Management Roundtable Review
This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over …
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