Having been a media planner and buyer for 25 years now, I can attest the world of marketing and communications has gone through a significant transformation in the last few …
You Should Not Like Your Law Firm’s Website
Imagine that you’ve invested your money in marketing your law firm. You decide to revamp and launch your website. You pore over the relaunch documents, make sure it looks good. The …
Yes is Easy…Boundaries Are Hard
When I speak to audiences, I oft en ask them how many of them are great at saying “yes” to others, and an overwhelming number of hands go up. I then …
How To Reach The Underserved
In nearly every advertising avenue, law firms are competing fiercely for the same clients. On TV, other law firms are airing on the same shows. Every other billboard alternates between firms. …
How Do You Generate Trust With Your Video Viewer?
If you were to ask me the ONE thing that will compel a viewer to pick up the phone to ask you questions, it would be this: TRUST. That’s it. Trust. …
Why the Snooze Alarm Sabotages Lawyer’s Careers
It is a known fact that lawyers burn the candle at both ends. When working long hours, the snooze alarm can become a best friend. But it causes more harm than …
How Lawyers Should Respond to Coronavirus With Their Marketing
My name is Bill Hauser. My company, SMB Team, handles the marketing for hundreds of law firms across the United States. With the panic right now over Coronavirus, lawyers are wondering …
3 Barriers to Scaling (aka growing) Your Law Firm
Growing Your Law Firm so you experience more cases and more profits- that’s the desire of most lawyers, isn’t it? I dare say it’s one of the reasons you joined PILMMA …
Are You Targeting Prospects & Clients With The Wrong Kind of Marketing?
I find that people often misunderstand cold marketing versus relationship marketing. Entrepreneurs typically try to apply valid cold marketing principles to relationship marketing, and that is a massive mistake. Let’s get …
10 Tips For Managing Your Remote Law Firm Employees During COVID-19
So, the Coronavirus is HERE and is likely to be with us all for quite a while. As a result, many of you have gone Remote with most or all of …
First Steps for an Online Marketing Plan

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make.
An Outrageous Way to Turn a $7,500 30-Minute TV Slot into $300,000 Per Month Revenue
Here’s a Chapter from Marketing Guru Bill Glazer’s Latest Book: Outrageous Multi-Step Marketing Campaigns, Vol.2, featuring their Interview with Ken on one of his successful marketing campaigns. We thought our …
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