I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake …
Eight Words to Transform Intake
Costly Legal Marketing Misconceptions
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. …
Leverage Digital Marketing That Shows Results
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments …
Ten KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
8 Secrets to Successful Law Firm Marketing
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
Secrets of an Intake Expert
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I …
Don’t Let the Turkeys Get YOU Down
Thanksgiving is here! It’s time for Feasting – with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, …
The Magic 60%
Studies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what …
Leverage Thanksgiving to Build Your Firm’s Brand
The Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good …
The Secret Sauce to Law Firm Marketing in 2023
“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” – Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to …
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new …
7 Tips for Hiring a Marketing Director
“How do I hire a Marketing Director?” “How do I train them?” “What do I feed it?” Ok – I might not get the last question but it seems to …
