As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled …
In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem …
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake …
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. …
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments …
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I …
Thanksgiving is here! It’s time for Feasting – with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, …
Studies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what …
The Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good …
“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” – Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to …
