By Stacie Monahan and Eric Sanchez, Maestro Strategic Partners Whether we like it or not, recent events have forced us to face the fact that the increasing frequency and severity …
Asynchronous Legal Teams in the Era of Climate Change
What to Know About Lead Credits for Local Services Ads
Update: Unexpected Glitch in Automated Local Services Ads Credits Google’s streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions …
Ethical Considerations in Law Firm Digital Marketing
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled …
Why Your Law Firm Can’t Afford an Outdated Website
In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem …
Eight Words to Transform Intake
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake …
Costly Legal Marketing Misconceptions
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. …
Leverage Digital Marketing That Shows Results
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments …
Ten KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can …
8 Secrets to Successful Law Firm Marketing
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
Secrets of an Intake Expert
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I …
Don’t Let the Turkeys Get YOU Down
Thanksgiving is here! It’s time for Feasting – with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, …
The Magic 60%
Studies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what …
