Your #1 problem is not “getting more leads.” You generate leads from advertising. The phone rings and you capture their information in your intake system. Then you follow up with …
Experiences Matter
I love Broadway shows and my favorite is Lin-Manuel Miranda’s innovative smash hit Hamilton. One of the songs in that show is titled Yorktown: The World Turned Upside Down, which refers …
My Family Crisis During The Pandemic: A Lawyer Shares His Story
This month we have a lawyer who has practiced over 26 years telling us how the coronavirus impacted him and his family. Many of us can relate to his experience. Clark: …
Now is an unprecedented Opportunity To Hire Great Talent!
COVID-19 has altered the course of human events – reshaping companies, industries, national economies, and our society in previously unthinkable ways. It is at this juncture that law firm owners need …
Tips for Powerful Marketing During COVID-19
The theme you may have recognized in this month’s Insider is pivot — the intentional decisions and actions that propel one forward — and that’s exactly what successful lawyers are doing …
The Perfect Facebook Audience
Let’s start with this: the title of this article is a lie. There is no perfect Facebook audience. But what if there were? It would have all your best prospects in it. …
How To Get Viewers To Leave Comments On Your YouTube Videos
You want viewers to leave comments on your videos. You want viewers to interact with you and other viewers on YouTube. You want viewers to ask you questions and post their …
Why Do You Want To Create Video To Market Your Law Firm?
What’s your WHY? WHY do you want to use video as a media to market yourself and your law fi rm? Understanding the answer to that question will help you …
How Telling Stories Reaches New Clients
Take a look at the following two sample Face-book ads. How do these differ at the core? AD #1 Defective hernia mesh has led to complications after hernia surgery, including severe …
You’ve Built Out Your GMB Profile – But That’s Not Enough
As a PILMMA member, you’ve repeatedly heard our webinar or live event speakers stress the necessity of a robust Google My Business profile for successfully marketing your firm. You know the …
Discover the Hole in Your Marketing
Last year, millions of quarter inch drill bits were sold. Yet, it’s been proven that not one person who bought a quarter inch drill bit last year actually wanted to own …
Marketing During COVID-19: What to Start Doing & What to Stop Doing Now
COVID-19 has hit our country with a vengeance, and most of us have spent weeks at home. Hopefully, by the time you are reading this Issue, the COVID-19 apex has come …
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