Episode 82:

Pull Marketing vs. Push Marketing, with Jan Roos

Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on the intake process in addition to innovating in new ways to bring clients using paid traffic.

What you’ll learn about in this episode:

  • The difference between pull marketing and push marketing
  • Which category Facebook and YouTube each fall into
  • The value of education-based marketing
  • The biggest problem attorneys have with getting a return on their marketing investment
  • The challenges of intake and the dangers of overlooking process issues there
  • What to expect in the near future for legal marketing online


Additional Resources: