Last month we talked about impressions from first to last, location, lets continue… Understand How Visitors Find Your Site Having a clear sense of how visitors are finding you gives …
How To Get Out of Your Own Way So…Your Firm Can Thrive With or Without You
Last month, I wrote that in this month’s article I would walk you through a 5 Step Plan for Building a Process Dependent Law Firm. Before you start this adventure, …
PILMMA Member Goes Live and the Phones are Ringing…
PILMMA member Lashonda Council Rogers has teamed up with her BFF, fellow attorney Melaniece McKnight , for a weekly Facebook Live “show” that is quickly gaining quite a following. I happened …
A Rank-Dominating Backlink Strategy
Recently, I attended a conference in Seattle, where I asked over a dozen SEO experts about lawyers running scholarship campaigns to get backlinks. Responses included: • “The gains are likely to …
YouTube is the Rising Star: Are You Ready?
While Google Remains King of the Search Engine, it’s important to appreciate just how big youTube is and how big it is likely to become in the near future. We …
Benefits of a Contracted Director of Marketing
Running a law firm requires you to wear many different hats. You’re responsible for casework, HR, employee management, intake, marketing… just to name a few. There’s a problem, though. No one …
“Can I Wear A Red Maga Hat at Trial?”
How many attorneys do you know would have the guts to create a video with that topic? Now I want you to ask yourself why a medical malpractice attorney in …
Build for Tomorrow
At the heart of Catalyst is our philosophy “You build for tomorrow”. In 2007 we wrote our first article on the need to build for tomorrow. Our advice has changed very …
Using Your Law Firm Web Analytics to Get More Cases Online
You have to appreciate how a law firm’s main website has become one of the single most critical factors for connecting your firm with new clients. From the first impression …
Will All Hell Break Loose If You Are Away From Your Office For 2 Weeks?
You should be able to leave your office for 2 weeks or even a month, and your firm should still be running smoothly. Money should still be coming in. Work …
A Good Writer is More Important Than a Good Designer
Even the fanciest design will not convert website visitors into potential clients like exemplary and empathetic content. Your most desirable prospective clients are ultimately not interested in your website’s impressive design, …
Inside The Mind Of A Millionaire Maker
Do The Right Thing I was recently listening to a speech Lou Holtz gave to a Notre Dame graduating class. You may remember Coach Holtz, as he is the only …
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