Social responsibility campaigns should be an integral component for law firms that wish to create a positive local impact while identifying new prospective leads. A well-run campaign can result in increased business, …
How To Increase Your New Cases By 87% Without Spending An Extra Dime
There are only two ways that I know, excluding referrals, to increase your case intakes:1) Spend more money on your marketing efforts to obtain new leads or2) Increase your conversion …
Underestimating the Power of the Emotional Appeal
The work of a personal injury lawyer is far from mundane. Each case presents its own unique set of challenges and can be rewarding in various ways. To the lawyer, a win is …
What Can I Do To Increase Awareness For My Law Firm?
So you’re ready to market your law firm? You’re 100% prepared to increase awareness of your practice! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately …
The Science of Sleep (part 2)
In last month’s article, we reviewed what sleep is. This month, we’ll conclude with the Why; why we sleep, how much sleep do we need, and the benefits of healthy …
Bad Advice
I recently attended a wedding in which the priest’s marriage message referenced the book With Love and Prayers by F. Washington Jarvis (2010) – specifically, a chapter titled “Bad Advice.” …
Questions to Ask Your SEO Vendor Every Month – Part 2
Last Month we covered these areas: • Your Monthly Call with SEO Vendors • Work Accomplished Since Last Phone Call • Results • Technical Changes • Any Major Changes in …
Why Does Video Marketing Work So Well? Part 1
How can you use the psychology of communicating by video to get your viewer to trust you without ever meeting you? Like it or not, we are all marketers. You …
Questions to Ask Your SEO Vendor Every Month – Part 1
Vendors need accountability for you to get the absolute best return on your investment. As the owner of an agency and working with clients in multiple industries, I can tell …
Voice Search is Becoming A Major SEO Player
Much of the current SEO industry hype is centered around mobile optimization, but there is another, potentially far more important player in the search arena. As recently as a few …
The Science Of Sleep (part 1)
What is sleep? Why do we sleep? How much sleep do we need? What is its impact on our health? In this brief article, I’ll present some relevant science, both …
Are You Hiding?
No matter what your age or generation, nearly all of us have played the game hide-and-seek. It’s a fun game that can be played inside or outside, and it’s simple …
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