Continued…from Last Month’s PILMMA Insiders Journal The 3 most likely reasons your videos are not being watched: 1. Your Video Title Stinks – covered last month On to… 2. Your …
Where Marketing Fails
How much have you invested in marketing that didn’t produce the desired result? A lot. That’s for sure. While you can’t foolproof marketing and you can never guarantee how an …
Throw Out The HR Manual: Managing Employees in the 21st Century
As visionaries, we believe in building and running law firms with common sense. At Law Firm Coach, we tend to find that the same old rules don’t work for us; …
Damaging Epidemic Sweeping Through Law Firms
There’s an insidious silent epidemic that’s stealing the potential business of hard-working attorneys nationwide. It is not a new deadly virus or a late-breaking strain of bacteria that’s at work. …
Digital Advertising in the United States is Finally Bigger Than Print and TV!
Recently one of our Mastermind Members, George Sink, from Charleston, South Carolina sent me an article explaining that digital advertising is superseding print and TV this year. Of course, this …
Digital Advertising For Law Firms & Brand Safety
A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on …
Who’s Recapping Your Month?
Do you have someone on your team who is responsible for doing a true reflection on how your month ended? Is this person you? If so, reassign this task immediately. …
The Magic of Questions
I love questions. I believe in the power of questions. Questions are the path to growth. Questions are the leader’s tool of choice. Questions are the secret sauce. If you …
Video Marketing For Lawyers: Why Your Video Velocity Matters – Part 1
No, I’m not talking about your upload speed, about your bandwidth, about the speed at which your camera records your videos or about your memory card and the storage capacity …
Handling Online Reviews of Your Law Firm in 3 Steps
Law firm reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to …
Learning Happens in the Present
If you’ve read or followed me for even a short time, you’ll know how much I believe in and embrace the power of being present – in the moment and …
SEO Gone Wild: The Need For Vendor Accountability
I’ve watched so much money go down the drain because of businesses being tied into long-term contracts. And I understand, “it takes time, blah, blah, blah.” A friend of mine …
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