How Is Voice Search Relevant For Law Firms?

How Is Voice Search Relevant For Law Firms?

“Hey, Google, what’s voice search, and why is it important?” This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their search query...
How Keywords Optimize More Than Just Rankings

How Keywords Optimize More Than Just Rankings

We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think, “we’ve got it under control,...
Keyword Cannibalism is Killing Your SEO Efforts!

Keyword Cannibalism is Killing Your SEO Efforts!

Keyword cannibalization sounds like it’s pulled out of a horror movie – what is it? It basically means you have multiple posts that show up for a particular Google search request.   It usually happens when we write so much that we start covering similar...
You should not like your law firm’s web site

You should not like your law firm’s web site

Everyone says they like their law firm’s website, but for the wrong reasons. They should love it because of the results it gets with clients, not based on the reaction it gets from non-clients. Imagine that you’ve invested your money in marketing your law firm. You...