In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed …
8 Secrets to Successful Law Firm Marketing
Secrets of an Intake Expert
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I …
Don’t Let the Turkeys Get YOU Down
Thanksgiving is here! It’s time for Feasting – with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, …
The Magic 60%
Studies show that 20% of your client base will refer new business to you, even if you do nothing. Another 20% will never refer cases to you, no matter what …
Leverage Thanksgiving to Build Your Firm’s Brand
The Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good …
The Secret Sauce to Law Firm Marketing in 2023
“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” – Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to …
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new …
7 Tips for Hiring a Marketing Director
“How do I hire a Marketing Director?” “How do I train them?” “What do I feed it?” Ok – I might not get the last question but it seems to …
ChatGPT for Law Firms: The Power and the Pitfalls
First let’s start with the good news. ChatGPT and open AI have taken the world by storm since the sophisticated Artificial Intelligence platforms emerged 6 months ago. It’s the new …
The Art of Legal Intake: Strategies for an Effective Process
Is your firm looking for any of the following? Increase internal efficiencies Fortify client satisfaction Improve retention rate Boost overall number of cases Then, this blog post is for you! …
The Sweet Taste of Marketing Success
On this auspicious day – filled with flowers, candy hearts, cupids, and an excess of chocolate, it is only fitting to take a look back… Englishman Richard Barrow Cadbury (that …
TikTok for Lawyers (FREE Checklist Included!)
Should lawyers be on TikTok? More to the point, how can lawyers leverage the most out of this popular app? Dive in to find all the answers…and a FREE Checklist! …
