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Articles
Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option. For example, let’s say your firm successfully helps a...
Ask These 5 Questions Before You Join Any Mastermind
Lots of lawyers are joining Mastermind Groups these days, and with good reason. A genuine Mastermind Group that’s put together carefully and runs well yields an amazing ROI for law firm owners. Being in a group with other successful law firm owners who are sharing...
Do Blogs Still Work?
Do blogs still work? It’s a valid question to ask yourself, in today’s digital world where Video is King and trending Reels rule the social media space. So, what are blogs these days? If videos are King, then are blogs Queen in today’s information/entertainment age?...
7 Tips for Hiring a Marketing Director
"How do I hire a Marketing Director?" “How do I train them?” “What do I feed it?” Ok - I might not get the last question but it seems to fit with the myriad of questions I often receive around the topic. About 6 months ago, a frustrated lawyer called me from his...
Use Instagram Reels to Propel Your Law Firm’s Marketing Efforts to New Heights
In today’s rapidly evolving digital era, social media platforms have become essential marketing tools for businesses across various industries, including the legal field. Among these platforms, Instagram stands out for its dynamic and visually engaging content format:...
How Agile Digital Marketing is Revolutionizing Law Firm Advertising
In the legal sector, standing out in the digital marketplace requires a level of adaptability, speed, and strategic precision that is unprecedented. So, how are law firms setting themselves apart? Today, the world of law firm advertising is experiencing a...
Billboards Aren’t Dead!
I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of other strategies. Although today’s digital marketing landscape gives law firm owners loads of opportunities for...
Streamlining Legal Services with Customized Law Firm Mobile App
The legal industry is evolving rapidly, and custom law firm mobile apps are leading the charge. A custom law firm mobile app offers clients easy access to their lawyers, consolidate case information in one location, and provide notifications and chat support....
