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Articles
Leverage Thanksgiving to Build Your Firm’s Brand
The Thanksgiving season gives you, as a law firm owner, a unique opportunity to build your brand, and ultimately, sign more cases. This is a season that abounds with feel-good/do-good marketing opportunities; It’s a win-win, but only if you get started now setting the...
The Secret Sauce to Law Firm Marketing in 2023
“KNOW WHEN TO HOLD EM’ AND KNOW WHEN TO FOLD THEM” - Kenny Rogers, “ The Gambler” I’ll be honest- I’m a take-action kind of guy. I don’t want to talk about stuff. I want to get things done. Many people ask me how I’m able to do all that I do in a typical day, week, or...
Why and How Your Firm Can Measure Marketing ROI
If you’re investing or planning to invest in marketing — this post is for you. While it may not seem like it, investing in marketing is only half the battle. The other half? Tracking your marketing’s success. Tracking your marketing’s ROI will give you answers to...
Creating Your Work Life Balance
My wife and I just got back from a 3-week trip to Europe. Our first, ever. Through the years, we’ve traveled all over the country hosting PILMMA events, but this trip was a personal bucket list topper, with stops in London, Dublin, Edinburgh, Paris, and many parts in...
STOP Posting These Instagram Reels NOW
*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow Adam Mosseri (head of Instagram) at @mosseri on IG. In head of Instagram Adam...
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because it's new and exciting. Maybe...
ICYMI Management Roundtable Review: TBI Checklists, Supervisor File Review + the Role of Family in Your PI Case
This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over 20 years of law firm management experience), these roundtables are designed...
ICYMI Marketing Roundtable Review: KPIs You Should be Watching Obsessively
In July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of seven marketing professionals who generate leads through digital and traditional marketing, community...
