Let’s start with this: the title of this article is a lie. There is no perfect Facebook audience. But what if there were? It would have all your best prospects in it. …
How To Get Viewers To Leave Comments On Your YouTube Videos
You want viewers to leave comments on your videos. You want viewers to interact with you and other viewers on YouTube. You want viewers to ask you questions and post their …
Why Do You Want To Create Video To Market Your Law Firm?
What’s your WHY? WHY do you want to use video as a media to market yourself and your law fi rm? Understanding the answer to that question will help you …
How Telling Stories Reaches New Clients
Take a look at the following two sample Face-book ads. How do these differ at the core? AD #1 Defective hernia mesh has led to complications after hernia surgery, including severe …
You’ve Built Out Your GMB Profile – But That’s Not Enough
As a PILMMA member, you’ve repeatedly heard our webinar or live event speakers stress the necessity of a robust Google My Business profile for successfully marketing your firm. You know the …
Discover the Hole in Your Marketing
Last year, millions of quarter inch drill bits were sold. Yet, it’s been proven that not one person who bought a quarter inch drill bit last year actually wanted to own …
Marketing During COVID-19: What to Start Doing & What to Stop Doing Now
COVID-19 has hit our country with a vengeance, and most of us have spent weeks at home. Hopefully, by the time you are reading this Issue, the COVID-19 apex has come …
During COVID-19, Why Not Write A Book? We’ve Already Done The Hard Part…
COVID-19 has most of us sitting at home with more than usual time on our hands. Rather than binge-watching NETFLIX, why not redeem this time to help you grow your law …
The Law Firm Silver Lining: Post COVID-19
As this latest issue of the Insider goes to press, we are all still caught in the throes of COVID-19, the world-wide pandemic that will indelibly mark this century. Many …
The 5 Practical C’s For Living In A Crisis
When faced with a crisis, such as the coronavirus pandemic, many law firm owners do one of three things: 1) They retreat and turn inward; 2) They freeze like a deer …
Post-Pandemic Marketing: Be Human
Overnight, it seems that the whole world has changed. The Disney magic is nowhere to be found, beaches are off -limits, and Paris can’t be the city of romance since hugs …
Tracking Developments in the SBA CARES Act and Payroll Protection Program

PILMMA is closely monitoring developments in the SBA’s loan and debt relief programs and their impact on the legal community. Have a tip or some news to share?
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