Referrals from previous clients usually make the best clients, but many lawyers struggle to capture these cases. How can you pivot your marketing to create raving fans and get more …
What’s Your YouTube Strategy?
A few tips from a recent PILMMA Webinar, with YouTube Marketing Expert, Cindy Speaker. There’s never been a more critical time to be Leveraging the power of YouTube to Gain …
Just Walk Backwards
(from my recently-published book, Just One Step: Walking Backwards to the Present on the Camino Trail) I’m a huge fan of Seinfeld – the show about nothing – and I’m convinced …
Perfectionism & The Pandemic Can Derail Your Practice
Chaos in life happens to lawyers like everyone else. Despite the demanding and stressful nature of practicing law, unhappy circumstances have occurred — the pandemic followed by racial unrest. These …
Assessing Your Relationship with New Media
We just entered a new decade once again. 2020 did, and will continue to bring unexpected challenges, and experiences to all our lives. The earlier part of the 21st century was …
Sales Machine Marketing Tactics – During Representation
Client Service A referral is much less expensive than any kind of media you can buy, and you don’t have to go through all of the nurturing because somebody has already …
How to Convert More Callers into Clients Without Spending More Money on Advertising
Your #1 problem is not “getting more leads.” You generate leads from advertising. The phone rings and you capture their information in your intake system. Then you follow up with …
Experiences Matter
I love Broadway shows and my favorite is Lin-Manuel Miranda’s innovative smash hit Hamilton. One of the songs in that show is titled Yorktown: The World Turned Upside Down, which refers …
My Family Crisis During The Pandemic: A Lawyer Shares His Story
This month we have a lawyer who has practiced over 26 years telling us how the coronavirus impacted him and his family. Many of us can relate to his experience. Clark: …
Now is an unprecedented Opportunity To Hire Great Talent!
COVID-19 has altered the course of human events – reshaping companies, industries, national economies, and our society in previously unthinkable ways. It is at this juncture that law firm owners need …
What You Should Know About Your GMB Profile
In last month’s edition, I wrote about the importance of Google reviews. Research conducted for that article demonstrated that most PILMMA members understood the importance of reviews and a robust …
Tips for Powerful Marketing During COVID-19
The theme you may have recognized in this month’s Insider is pivot — the intentional decisions and actions that propel one forward — and that’s exactly what successful lawyers are doing …
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