In July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of seven marketing professionals who generate …
The KPIs You Should Be Watching Obsessively
7 Strategies to Get New Cases Out of Past Clients
It may surprise you to know that our most recent consumer research shows that even though many consumers are almost addicted to their phones and social media feeds – when …
5 Questions to Ask Before You Join Any Mastermind
Lots of lawyers are joining Mastermind Groups these days, and with good reason. A genuine Mastermind Group that’s put together carefully and runs well yields an amazing ROI for law …
Intake With Chris Mullins: Trust the Process
It’s the process you want to fall in love with not the result that you’re looking for. Reaching goals takes time and hard work. If you only think about the …
Tips for Your Intake Department
You, as an Intake Specialist, have one of the most important positions in the law firm, whether you recognize it or not. Your work is critical to any law firm’s …
Why ChatGPT Can’t Kill the Content Marketing Star
Artificial intelligence (AI) is nothing new. From the C3PO in Star Wars to HAL 9000 in 2001: Space Odyssey, we’ve been equally fascinated by and fearful of AI since the …
10 Questions to Ask Yourself Before Confronting a Difficult Employee
Before you take any action to confront a difficult employee, I recommend you ask yourself these 10 questions: Is toxic leadership to blame for difficult employees acting out? It is …
Why Radio Advertising Still Works
Some of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are …
A Law Firm Owner’s Secret to Making a Successful Year
Significant, substantial and sustainable Law Firm Growth isn’t easy. It if were, every law firm owner in the country would have an 8-figure practice. But they don’t. The Vision for …
Don’t Make this Marketing Mistake
Branding your law firm is important if you want to stand out from the rest of the competition. But it isn’t your end game – Law firms can and should …
4 Hot Software Programs for Social Media Marketing
Pushing out frequent engaging social media posts is a big part of today’s law firm marketing. If you aren’t posting loads of short video content, you are losing out to …
One Simple & Inexpensive Way To Get More Cases
Here’s an Easy Way to Start Signing More Cases- Let’s start with a basic premise- You gotta’ eat lunch, right? (Well, most days you do, unless you are up against …
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